Transform Ideas
Into Results
Lindsey Ellison is a seasoned marketing consultant with a 30-year track record across diverse industries. With unparalleled expertise in strategy development, road mapping, crafting effective marketing campaigns, and content creation through the art of storytelling, Lindsey drives results for her clients.
Strategic Marketing Consulting
Navigating the ever-evolving marketing landscape can be challenging. Irrespective of your business size or industry, or dealing with technically complex or dry subject matter that struggles to capture interest, I specialize in delivering strategy and messaging that delivers results.
Whether you're seeking extended, fractional marketing leadership or focused, project-based outcomes, my flexible workflow ensures you'll experience a seamless integration, making it feel as though I am an integral part of your in-house marketing team.
Proven Track Record
Successfully executed marketing campaigns that have led to increased brand visibility, engagement, and revenue growth for my clients.
Collaborative Approach
I believe in the power of collaboration, from concept to execution.
Tailored Solutions
I understand that one size doesn't fit all. I tailor my strategies to align with your unique business needs and objectives.
Result-Oriented Focus
My ultimate goal is to deliver tangible results. I don't just create campaigns; I create opportunities for your business to thrive.
Let's Engage!
Step 1: Discovery
The initial and crucial step before crafting a marketing strategy and implementing assets is the discovery phase. I provide a guided approach, collaborating with you to utilize mapping and diagrams. This process helps us comprehend your business ecosystem, encompassing your audience and their personas, the problems your business addresses, your problem-solving approach, the features and benefits of your solution, as well as anticipated objections and potential roadblocks.
After the discovery phase, I will present a scope of work that may
encompass any combination of the following deliverables:
Strategic Marketing Plan
A comprehensive plan presented via slides that articulate your company’s mission, vision and values; situation analysis; target audience segmentation; marketing objectives; positioning strategy; marketing asset recommendation; timeline and budget.
Content Development
Whether refining existing content with a touch of linguistic expertise, undertaking a comprehensive content overhaul, or embarking on a new project, my exceptional storytelling skills have the power to transform any pitch deck, website, or email marketing campaign into a source of revenue gold.
Product Launches & Execution
Your product is ready for launch, and you're in search of a leader to strategize and implement the entire process. Whether it's conducting market research, defining your unique value proposition, collaborating with influencers, outlining your market funnel, or crafting your sales kits, I have the expertise to handle it all.
Project & Creative Asset Management
With almost three decades of agency experience, I understand the complexities of overseeing external vendors and effectively communicating your message to ensure they produce creative assets that resonate. Given that timing is always crucial, the key to achieving an effective outcome lies in crafting a meticulously written creative brief and adhering closely to a well-structured project plan. I can work with the vendors you love and trust, or recommend alternative partners who
have the experience you need.
Marketing Automation Tools
Numerous marketing tools exist to enhance business efficiency; however, many companies either underutilize these tools or struggle to determine which ones align best with their needs.
Fortunately, as an entrepreneur and fractional CMO for a tech startup, I've had hands-on experience working with a variety of these tools. This experience has provided me with insights into which ones are effective and which may not meet the mark.
Curious about how I can tailor my expertise to your unique needs?
Request a personalized consultation to explore customized marketing solutions.
What Clients Are Saying
"Lindsey has proven to be an invaluable asset to our company. Her innovative thinking, creative approach, and adept mind mapping of our intricate ecosystem have significantly influenced our success in investor fundraising and revenue generation."
"Lindsey brings a balance of effective team member and leadership skills to the program. Her communication skills are exemplary. She produces written messages that are easy to understand and persuasive, and at all times communicates with clarity and confidence. She is an indispensable member to the team and I could not ask for more of a supportive, responsive, and committed team member."
“Lindsey has been an invaluable asset to our team. We hired her to develop a simple advertisement yet she helped us realize that more thinking was needed. She then sold us on her marketing workshops and helped us see challenges and opportunities we never saw. She’s creative, smart, and always has out‐of‐the box ideas.”
Designed by Lindsey Ellison Consulting. Copyright 2024